Signs of Success^®

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YESCO announces the refurbishment of the iconic guitar sign at the Hard Rock Hotel & Casino in Biloxi, Mississippi, a Bally’s Corporation property, which was originally constructed in 2005.

At the time of construction, it was the tallest Hard Rock guitar sign in the world. It survived the wrath of Hurricane Katrina largely intact. The Hard Rock Hotel & Casino was originally scheduled to open in 2005 however, days before the grand opening, Hurricane Katrina destroyed the casino and damaged the resort. The property eventually opened in 2007.

YESCO’s involvement with Hard Rock guitar signs spans more than 30 years with the design, fabrication and installation of the first Hard Rock Café guitar sign in Las Vegas, Nevada, in 1990. The guitar stood in front of the café until it was removed in 2016, after which it was restored and installed in The Neon Museum Boneyard in 2019.

FUN FACTS:

• The guitar is a replica of a Peavey HP Signature.
• Height: 112-feet tall
• Approximately 6,000 linear feet of Dynamic RGB programmable LED lights to create various colors and light shows to coincide with special events and holidays.
• The guitar received a complete overhaul with replacement of all lighting components, wiring, power supplies and transformers. The display was also completely sanded down, body work was completed to repair aging seams and panels. The guitar was custom painted in the field to restore it to better than original condition.
• The guitar has survived several major hurricanes since it was installed in 2005.
• It took approximately 4,800 man-hours to renovate and restore the guitar.

“It is a thrill to work on such an iconic monument with such a rich history,” said Jeff Young, senior vice president of YESCO. “I remember building the first guitar for the Hard Rock Café in Las Vegas, which has since been retired from its original purpose, yet remains on view to thousands of visitors to The Neon Museum annually. It’s gratifying to see the new version come to life in such spectacular fashion in Biloxi, where it can be enjoyed by its visitors for years to come.”

ABOUT BALLY’S CORPORATION

Bally’s Corporation is a global casino-entertainment company with a growing omni-channel presence of Online Sports Betting and iGaming offerings. It currently owns and manages 14 casinos across 10 states, a horse racetrack in Colorado and has access to OSB licenses in 16 states. It also owns Gamesys Group, a leading, global, online gaming operator, Bally’s Interactive, a first-in-class sports betting platform, Monkey Knife Fight, the fastest growing daily fantasy sports site in North America, SportCaller, a leading, global B2B free-to-play game provider, and Telescope Inc., a leading provider of real-time fan engagement solutions.

With approximately 10,000 employees, Bally’s casino operations include more than 15,800 slot machines, 500 table games and 5,300 hotel rooms. Upon closing the previously announced Tropicana Las Vegas (NV) transaction, as well as completing the construction of a land-based casino near the Nittany Mall in State College, PA, Bally’s will own and manage 16 casinos across 11 states. Its shares trade on the New York Stock Exchange under the ticker symbol “BALY”.