YESCO Outdoor Media Buys Idaho Digital Network
Performance Outdoor Advertising sells key assets
March 15, 2022
Pocatello, ID – Performance Outdoor Advertising announced today the divestiture of its twelve digital outdoor advertising displays in eastern Idaho to YESCO Outdoor Media.
YESCO Outdoor Media has extensive coverage throughout the mountain west, and these locations will supplement their expansive presence in eastern Idaho. Drachman M&A Co. represented Performance Outdoor Advertising in the transaction. Terms of the deal were not disclosed.
YESCO Outdoor Media President Pat O’Donnell said the purchase was a strategic addition to their holdings that serves the company’s growth goals as the national economy continues to rebound.
“We believe this acquisition will allow us to better serve our customers as we continue to grow and improve our network,” O’Donnell said. “Performance’s displays are in desirable locations in growing markets. We look forward to folding them into our infrastructure and continuing their momentum.”
Performance founder Greg Suttner said the sale was motivated by a desire to work on new ventures, adding his company’s customer base will be in great hands with YESCO Outdoor Media.
“This was a great match, and everyone in the industry knows YESCO Outdoor Media is a first-class owner and operator. We are looking forward to seeing what they do with these assets,” Suttner said.
Drachman M&A Co. CEO Max Drachman said the sale was further proof that western states are top-of-mind for companies in growth mode.
“Few states have benefited more by post-pandemic consumer dynamics than Idaho.” Drachman said. “Consumers are relocating to the mountain west in record numbers, and advertisers are eager to get in front of them. Digital OOH assets are the premier media for advertisers interested in reaching consumers in markets like Pocatello.”
About Drachman M&A Co.
Drachman M&A Co. is a boutique firm focused on Mergers and Acquisitions of Outdoor Advertising and Tower assets. We provide guidance and strategic advice from a position of total transparency and complete alignment with the goals of our clients. Drachman M&A Co. is built on a foundation of trust, confidentiality, and integrity coupled with a reputation for persistence and delivering results for clients. drachmanco.com
