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YESCO announces it has completed the design, fabrication and installation of more than 1,200 interior and exterior signs for Chicken Ranch Casino Resort in Jamestown, California.

This ambitious project featured a variety of signage solutions, including marquee signs, operational and wayfinding displays, venue identifiers and ADA-compliant code signage. Requiring more than 12,000 man-hours of labor over a 30-month period, the project seamlessly integrated form, function and aesthetic appeal into a comprehensive property-wide signage program.

A highlight is the signature feather installation, constructed with a tube steel substructure, aluminum cladding and static white LED modules, providing an elegant focal point for the resort. The feather is supported by a substantial 35-foot-long, 16-inch diameter pipe with a concrete footing extending 15 feet deep, ensuring durability and stability.

Collaborating with notable partners such as Connect Advisors, WORTHGROUP Architects & Designers and Tandem Interior Design Studio, the master sign program was meticulously planned to align with the overall aesthetic of the casino-resort, enhancing its visual identity and guest navigation.

“With over 1,200 signs at Chicken Ranch Casino Resort, the signage is more than directional – it’s an integral part of the guest experience,” said Jeff Young, executive vice president, YESCO. “This project exemplifies how innovative design and expert craftsmanship can create a lasting impression while aligning with the resort’s vision.”

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