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Opus Apartment Tower at 3545 Wilshire Boulevard.
(Photo Courtesy of YESCO)
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SALT LAKE CITY (December 2024) – YESCO, the 104-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces it has successfully completed the top of building lighting installation at the Opus Apartment Tower located at 3545 Wilshire Boulevard in Los Angeles’ Korea Town. This project, which enhances the 22-story apartment tower within the iconic skyline, features color-changing LED lighting bringing dynamic, programmable visual displays to the building’s facade.
The project included the installation of 196 feet of Colorkinetics Graze Compact Powercore Intellihue lighting products on the south tower of the building. The custom fixtures were mounted on customer-provided U-channel metal trays, which were pre-cut and pre-drilled for easy installation.
The lighting system can be programmed remotely through Wi-Fi, including remote control access via cell phone, using a Pharos Lighting Playback Controller, allowing the tower to showcase a variety of vibrant and programmable shows. The lighting system can also display shows in support of holidays, local events and regional sports teams, including the University of Southern California and University of California, Los Angeles, which can be viewed from miles away.
“We are thrilled to have partnered with Jamison Properties once again to bring the Opus Apartment Tower’s lighting vision to life,” said Jeff Young, executive vice president, YESCO. “Our team’s expertise ensured the tower’s lighting installation not only met but also exceeded expectations, enhancing the building’s prominence in the Korea Town skyline.”
ABOUT YESCO
YESCO specializes in the manufacture of custom electric signs, sign maintenance and out-of-home advertising. In addition, YESCO operates sign and lighting service repair stores throughout North America as well as a sign financing business. Thomas Young founded the company in Ogden, Utah, in 1920 after borrowing $300 from his father. YESCO began by offering wall painted advertisements, gold-leaf window lettering and coffin plates. Today, helmed by the third and fourth generations of the founder’s family, YESCO creates, services and maintains award-winning displays for some of the most prestigious brands. For more information, go to www.YESCO.com.
MEDIA CONTACTS:
Vanessa Thill/Erika Pope
The Vox Agency
vanessa@thevoxagency.com, erika@thevoxagency.com
(469) 226-4723, (702) 249-2977
A Fresh new was installed for ‘It’s My Hair’ Salon. We installed five new square sign faces, including two featuring the ‘It’s My Hair + Logo.’ Elevating their branding and visibility.
If your business requires a new sign face, reach out to YESCO today to get started.
