Central Wyoming Fair and Rodeo Digital Billboard Campaign
YESCO was a proud partner with the Central Wyoming Fair and Rodeo for their 75th anniversary. Located in Casper, Wyoming, the fair draws crowds from all over the state including Rock Springs, Rawlins and Douglas. Working together, we put together an advertising campaign across four digital billboards in Casper which delivered a total of 1.4 million impressions during the 8-week campaign. Using our digital billboards, we deployed a dynamic countdown to build anticipation for their event. Once the event started, the billboards were updated daily with refreshed artwork to make sure everyone in town knew exactly what was happening each day. After a record year in 2021, the fair and rodeo saw an 11% increase in their gate and attendance in 2022.
Congrats to Angela Berry and the Central Wyoming Fair and Rodeo on an amazing event! We are grateful for the friendships we are making in Casper as well as all over Wyoming.
