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“What happens here, only happens here!” The Las Vegas Convention and Visitors Authority launched this new slogan at the beginning of 2020. The campaign plays off the catchphrase, “What happens in Vegas stays in Vegas” the city had used over the last 18 or so years. LVCVA felt the expression had to evolve at the start of a new decade.

YESCO manufactured this arch installed at McCarran International Airport with the new slogan embedded into it. The sentiment still stays true to the city and reflects its growing reputation as a sports and entertainment epicenter.