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Block 16 is an exciting new destination recently opened within The Cosmopolitan of Las Vegas. Block 16 was conceived as a tribute to food halls, urban dining locations which evolve over time and take on the character of generations. Grand Central Market in Los Angeles is this project’s primary inspiration.

Creative signage is a major factor in providing randomized “layering”: essential to giving the correct look and feel. YESCO’s Las Vegas design team met the challenge and worked with the owner, designated consultants and with Block 16’s individual food operators to craft custom and varied identification for each sub-venue on the way to establishing a satisfying and tasty whole.

Thumbnail roughs and a few rounds of schematic drawings engendered confidence in our client and supported the desired effect.