Gina Stratford, VP of Sales & Marketing at YESCO Outdoor Media Named to Geopath Board of Directors
Geopath, the not-for-profit organization that provides the industry-standard metrics for out-of-home (OOH) advertising, announced the appointment of Gina Stratford to its Board of Directors at its annual meeting during the OAAA/Geopath OOH Media Conference on Monday, March 27, 2023.
Throughout her tenure at YESCO, Gina has been actively involved in Geopath, having served on the Futures Council since its inception in 2019 as co-chair, as well as through her participation in the development of Geopath’s strategic roadmap.
“Our industry’s common goal is to increase the investment made in OOH, and I have long been a believer that Geopath’s solid foundation of trusted audience insights is a critical component of how we do that,” said Stratford. “I am honored to have the opportunity to support the organization in this new capacity on the Board and look forward to working together to bring more dollars to OOH.”
Congratulations, Gina.