Sign maintenance is important for many reasons. For one thing, shoppers form opinions about your business by how your sign looks. If your sign is dirty or broken, shoppers see that as a neglectful business. Studies show that people enter stores just because they are drawn to a sign they like. The reverse is also true. Poorly maintained signs send out a signal to consumers that says your business doesn’t care about how its sign looks, so they probably won’t care about their customers either.
Illuminated signs must be maintained to ensure that all lighting is working properly. Signs with burned-out sections are an eyesore to customers. Although LED bulbs will last longer in your signs, shine brighter than incandescent bulbs, and be better for the planet, LED lighting can fade over time, and your sign will need new LED bulbs to perform at its best. Maintaining your sign regularly, either by allocating sign maintenance to your staff or by hiring a professional sign company, such as YESCO to service your signs on an ongoing basis, your signs will last longer and tell potential customers that your brand is a solid business that they can trust. Besides that, over time, businesses that maintain their signs gain the potential respect and loyalty of shoppers, who refer your business to their friends and help grow your business. The way your sign looks affects your business and consumer perception. Keeping your sign clean, intact, and in proper working condition will help grow your business! YESCO can help with your sign maintenance!