FAQ - What is signage system design?

Signage system design considers all the signs you need to ensure people can easily navigate your parking areas and are guided safely to their destinations via wayfinding, identifying, and safety signs. All your signage is considered when you want to revamp your look or rebrand your business. Using branding elements in your new sign design across all of your signage enhances customer experience and presents a cohesive look and feel for your business. These signs include:

Exterior signs

  • Your main exterior sign lets people know where you are located and what your business does. This could be a freestanding sign at your entrance or a sign usually located over the entrance of your business
  • Exterior wayfinding signs help visitors navigate your facility in parking areas and direct them to the various areas of your business.
  • Some directional signage is regulated by local traffic laws, such as speed limit, accessibility parking, and crosswalk signs
  • Accessibility signage complies with ADA guidelines and offers accommodations for physically challenged individuals to enter and exit your facility easily. 
  • Safety signs alert visitors to potential hazards to avoid due to construction on your property and other conditions.

Interior signs

  • Interior wayfinding signs may be directories or directional signs pointing to visitors’ destinations. 
  • Identifying signage informs visitors that they have arrived at your business. Some brands make a statement about their businesses when first contacting visitors, in their lobbies, with logo displays and other branding artwork. Identifying signage may be placed on office doors or plaques beside locations within your facility. 
  • Safety and regulatory signage inside your facility include restroom signs, emergency exits, and ADA signage that helps people further navigate your business. 

Signage system design is critical in creating functional and aesthetically pleasing environments. By effectively guiding, informing, and regulating the flow of people, well-designed signage systems enhance the overall user experience, safety, and accessibility of a space. Whether in public spaces, commercial buildings, or transportation hubs, the principles of good signage design ensure clarity, consistency, and usability, making navigation intuitive and stress-free for all users. Contact YESCO to help implement your effective signage system design!