Promotional displays can uniquely shape perceptions and drive decisions, making them vital to how customers experience and connect with your brand at every stage of their shopping journey. An overwhelming majority of shoppers enter stores based solely on the signage they see, proving that the right design doesn’t just attract attention – it draws customers in and converts interest into action.
Once inside, well-placed signage enhances the shopping experience by guiding customers effortlessly and increasing their likelihood of purchasing. Promotional signs also trigger impulse buys, with up to 82% of buying decisions influenced by in-store displays. Beyond driving sales, signage fosters trust, with nearly 70% of consumers believing that the quality of a store’s signage reflects the quality of its products, affecting their confidence in the brand.
In essence, signage does more than direct customers, it influences their entire experience, fueling engagement, loyalty, and long-term success.