Renting billboard space with YESCO is a simple, straightforward process that involves the following steps to ensure the best results for your advertising objectives:
- Define Your Goals – Determine the purpose of your billboard advertisement. Are you promoting a product, building brand awareness, or announcing an event? Clear goals will help you choose the right location and type of billboard.
- Identify Your Target Audience – Consider who you want to reach. This will guide you in selecting locations where your audience will most likely see the billboard.
- Choose Billboard Locations – After sharing your advertising goals and target audience, we will help determine the best locations for your billboards.
- Choose the Right Billboard Type – Decide whether you want a traditional (static) billboard or a digital one. Digital billboards allow dynamic content and are ideal for time-sensitive or rotating messages.
- Get a Quote – Contact us for a consultation to discuss various billboard options, pricing, and campaign duration.
- Design Your Ad – After choosing your billboard, our creative design team will work with you to create a clear, eye-catching advertisement that effectively conveys your message. We encourage you to keep the design simple with bold fonts and minimal text, as viewers typically see billboards for only a few seconds. You can customize campaigns based on budget and visibility goals, ensuring your message reaches the right audience effectively.
- Book the Space – Finalize your agreement with YESCO, which may include signing a contract, providing artwork, and scheduling your campaign.
- Monitor Performance – For digital billboards, you can track impressions or views. Traditional billboards measure success through indirect indicators like increased website or store traffic.