From Wednesday, Feb. 19 through Friday, Feb. 21, YESCO hosted a service convention at AT&T Stadium in Arlington, Texas, for more than 200 sign professionals from the United States and Canada. During the three-day convention, the 105-year-old company led educational seminars and networking events, providing employees with opportunities to stay up to date on the latest industry trends and product innovations.

With 127 corporate and franchise service locations, YESCO is dedicated to maintaining the largest, non-brokered network of sign and lighting service locations in North America. The company offers a unified group of professionals dedicated to delivering quality and dependable sign and lighting services across 44 U.S. states and four Canadian provinces.

The convention began with an inspiring keynote address from Shawn Moon, CEO of Zerorez and co-author of “Leading Loyalty: Cracking the Code to Customer Devotion.” Throughout the event, representatives from YESCO’s preferred suppliers and distributors participated in a vendor fair, showcasing the latest products and innovations. The annual awards dinner served as the grand finale, celebrating the achievements of individuals and service locations that have demonstrated exceptional performance over the past year.

“Our service convention is more than just an annual meeting—it’s a testament to the strength and dedication of our network,” said Jeff Young, executive vice president, YESCO. “As we continue to expand and innovate, this event reinforces the values that have defined YESCO for over a century: craftsmanship, reliability and an unwavering commitment to customer service.”

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