Electronic Displays Digital Signage
Real Estate
YESCO is one of the oldest and largest outdoor advertising companies in the Western United States. Founded in 1920, we have developed a network of outdoor advertising real estate sites along major roadways that now encompasses 10 states. As traffic continues to increase our audience grows, making outdoor advertising the medium of choice for businesses...
Production Requirements
Preparation of Artwork
All digital files should be supplied at 300 dpi minimum with a printout for production requirements. The preferred layout size is 3/8″ or 1/4″ scale. Screen and printer fonts should be included as well as all image files. Supply original transparencies or hi-resolution scans of images. (Low-resolution images are acceptable for placement...
Why is signage important in visual merchandising?
Signage plays a pivotal role in visual merchandising by acting as a dynamic tool that communicates brand messages, influences consumer behavior, and enhances the overall shopping experience. Beyond its utilitarian function of providing information, signage serves as a silent ambassador for your brand. It contributes to the narrative of your products, telling a story that...
Why is signage important in the restaurant industry?
Signage is important in the restaurant industry. Consistent, well-designed and perfectly placed signage can establish a lasting impression, making it easy for patrons to find, enjoy and remember the restaurant. In the competitive restaurant industry, effective signage can set a restaurant apart from its competitors. With exterior signage, restaurants can put their name big and...
Why is signage important in a business?
Business signage is important for many reasons. Signage in your business starts with your outdoor signage that provides an excellent marketing tool to increase your brand’s awareness and attract business. Consumers want to know where you are located and react positively to attractive business signs. A FedEx survey found that “almost 76% of American consumers...
Why is location important for billboard advertising?
Location is critical for the success of billboard advertising, influencing its visibility, audience reach, and overall impact. Placing billboards in high-visibility areas, such as busy intersections or along highways with heavy traffic, ensures that a larger and more diverse audience is exposed to the advertising message. The strategic selection of locations that align with target...
Why is Color Important in Signage?
The way that color is used in signage matters. Current marketing research has reported that approximately 80% of what we assimilate through the senses is visual. The right application of color contrast between text and background makes signs easily readable. When color-coded with special characters or symbols, signage can quickly convey important information without the...
Why Are the Right Materials Important in Signage Design?
Choosing the appropriate materials in signage design is paramount, particularly when considering outdoor signage installations. While aesthetics certainly play a role, the durability and resilience of materials have a profound impact on the longevity and effectiveness of outdoor signage. Durable materials such as aluminum, stainless steel, or high-quality plastics are crucial for withstanding the harsh...
Why are signs important in a community?
Signs play a pivotal role in shaping the identity and character of a community. They serve as visual landmarks that contribute to a sense of place and help residents and visitors navigate their surroundings. Beyond practicality, signs enhance the aesthetic appeal of a community, fostering a unique atmosphere and contributing to its overall ambiance. For...
Why are commercial signs important?
Commercial signs are important for many reasons. Like a business plan and a marketing plan, your business signage is crucial to growing your business. Commercial signs most importantly let potential customers know what your business offers and shows them where to find you. Visibility and positioning of business signs are important so that drivers and foot...
Why are branding and signage important?
Branding and signage are important in identifying your business, locating your business and growing your business. You want your brand to become familiar to consumers, so well-placed signage, with your logo and message are crucial to your business’s success. The more consumers come into contact with your brand, the more they will trust it. Therefore,...
Where is the best place to put signage in a retail environment?
Determining the optimal placement of signage within a retail environment involves thoughtful consideration of visibility and integration into the overall store layout. To capture the attention of customers effectively, aim for strategic placement in high-traffic areas, such as near entrance points, key product sections, or close to checkout counters. The significance of eye-level placement cannot...
What types of signage do new communities need?
New communities require a diverse range of signage to cater to various needs. Entrance signs are crucial for welcoming residents and guests, and setting a positive first impression. Wayfinding signs are essential to guide people through the community, ensuring they can easily locate amenities, parks, and other important locations. Street and traffic signs contribute to...
What makes good digital signage?
Effective digital signage encompasses a blend of essential elements to capture and retain audience attention. Prioritizing vibrant visuals, employing high-resolution displays and dynamic designs to ensure content is visually compelling. Clear messaging is key, delivering information concisely and engagingly. Strategic placement of digital signage maximizes impact, ensuring that it seamlessly integrates with the environment to...
What is the effectiveness of signage?
The effectiveness of signage depends in large part on the strategy a hotel, retailer, restaurant, hospital, or organization adopts to spread brand awareness, attract people, inform, guide and increase revenue. There are several factors that can increase a sign’s effectiveness. Location and visibility are the most important considerations because if a sign is not being...
What is the best material for outdoor signs?
When choosing the best material for outdoor signage, there are a few options to consider. These options offer various benefits for your particular signage needs, such as:
Aluminum
An affordable option, aluminum is lightweight, durable, strong, and rigid. Aluminum is quite versatile for outdoor signage, as it is: Weather-resistant Waterproof UV resistant Recyclable This means that aluminum signs won’t rust, split,...
What can digital signage do?
The possibilities of digital signage as marketing, communication, and educational tools appear to show few limitations. As a marketing tool, digital signage increases brand recognition. In fact, according to t-sciences.com, 90% of the information the human brain receives is visual. The human brain is able to process visual information 60,000 times faster than text. For this reason,...
What is digital signage?
Digital signage is making huge inroads into advertising, communications, and education. These signs are so integrated into the digital landscape of everyday life that consumers might not even think twice about digital signage, but exactly what is digital signage? Sometimes called electronic signage, digital signage refers to display technologies, such as LED walls, or video walls,...
What are three types of signage?
There are actually two ways to distinguish types of signage. One is by categorizing signs by the three purposes they serve, and a second classification is based on where a sign is placed. Signs tend to serve one of three purposes. Informational Signage gives people useful information that can help shoppers find promotional items, visitors navigate...
What are the best types of signs to grow sales?
The best types of signs to grow sales depend on the business, its goals, and the specific needs of its target audience. Regardless of industry or type of business, a great deal of its success will depend on the quality, clarity, attractiveness, and where and how signs engage with the people they want to sell...
What are the benefits of digital signage in retail?
Combining cutting-edge technology with strategic content delivery ensures that signage becomes a dynamic and integral part of the retail environment, contributing to a memorable and impactful shopping experience. If you are interested in this type of signage, make sure to ask a professional for guidance on what would be best for your business needs. This...
What Are Neon Signs Being Replaced With?
The outdoor signage industry has undergone a notable transformation in recent years, marked by a discernible shift from traditional neon signs to the widespread adoption of LED signage. This transition is largely propelled by the emergence of LED technology as a versatile and energy-efficient alternative to conventional neon signage. LED signs offer a multitude of...
How is digital signage used in casinos to improve guest experience?
Digital signage revolutionizes the guest experience in casinos by seamlessly integrating with the dynamic gaming environment. Leveraging eye-catching visuals and real-time updates, casinos use digital signage to inform guests about promotions, events, and personalized offerings based on their preferences. Interactive touch-screen displays engage visitors, enhancing entertainment and navigation. With real-time social media integration, casinos foster...
How does signage increase sales?
Signage plays a key role in helping a business attract customers and influence purchasing decisions once a person has arrived at a location. There are several ways to define advertising signage. Outdoor signs, such as billboards, monument signs, window signs, wallscapes, or even vehicle wraps, are generally used to spread brand awareness in local communities,...
How do you measure sign effectiveness?
While there has never been an argument that commercial signage is extremely important for businesses, measuring its effectiveness, until recently, has been difficult. To justify the cost of signage, businesses should focus on four goals: to determine reach to make sure the signage is being seen by the intended audience; to find whether the message...
How do you clean LED signs?
Cleaning LED signs is a straightforward process that helps maintain their brightness and visibility. Start by turning off the LED sign and disconnecting the power source to ensure safety during cleaning. Use a soft, non-abrasive cloth or sponge and a mild cleaning solution to gently wipe the sign's surface. Avoid using harsh chemicals or abrasive...
How do signs get made?
Creating effective billboards, Out Of Home (OOH) signage, and indoor signage requires following a process that begins with a clear understanding of the purpose you want the sign to accomplish. Next, that understanding should be conceptualized into design and messaging that incorporates elements like color and font size. Messaging should be brief and clear, with...
How do I make an outdoor sign for my business?
To save time, expense, and headaches, turn to a professional sign company that has experience creating, installing, and maintaining outdoor signs. Share your design and specifications with them to gain a deeper understanding of the fabrication, production, and installation process. They can provide valuable guidance and ensure a high-quality end product. They will be able to...
How Do I Choose the Right Material for Outdoor Signage?
Choosing the right material for outdoor signage requires careful consideration of various factors to ensure longevity, effectiveness, and alignment with branding goals. Firstly, understanding the environmental conditions where the signage will be installed is paramount. Different regions experience varying weather patterns, levels of sunlight exposure, and risks of vandalism, all of which influence material durability....
How do I choose a sign company?
Your sign plays an important role in the way you promote your brand. Many factors should be given careful consideration. Research the company’s capabilities to handle both small and large-scale projects and that it has a track-record of bringing projects in on time and on budget. Make sure they provide project management services that address...
Are Neon Signs Obsolete?
The question of whether neon signs are obsolete reflects the evolving landscape of signage technology and consumer preferences. Once the hallmark of vibrant, eye-catching displays, neon signs have seen a transformation in their status over the years. While not entirely obsolete, they are now perceived by some as a vintage or niche option in the...
Digital Outdoor Advertising
Why Digital Outdoor? The Reasons are Clear.
Dynamic and Exciting
Digital outdoor displays are the most exciting and dynamic formats in the out-of-home advertising industry. This advanced LED technology rotates static advertising messages every six to eight seconds, offering advertisers new opportunities to deliver real-time messages to the traveling public. It has transformed the world’s...
Billboard Features Benefits
Feature
Delivers a lower cost per thousand and a lower cost per rating point than any other local medium.Benefit
Get more exposure for your money. Or spend fewer advertising dollars and maintain your current exposure.Feature
Localizes your selling message to geographic or demographic targets.Benefit
Saves money by minimizing the wasted exposures that reach your non-prospects.
How does signage encourage sales?
Signage, particularly digital displays, is a powerful tool for influencing customer behavior and boosting sales. The approach focuses on creating visually captivating content that attracts attention and guides customers toward purchasing decisions. The dynamic nature of digital signage allows real-time updates on promotions and product information, providing a personalized and interactive shopping experience. In retail,...
YESCO Designs, Fabricates, Installs New Signage for Freedom Credit Union
YESCO announces the design, fabrication and installation of new signage for Freedom Credit Union in Springville, Utah. The brand-new exterior signage included Watchfire's high-resolution, trimless 10-millimeter electronic message center (EMC) display. The tight pixel pitch on the high-resolution sign allows Freedom Credit Union to display important messages and additional graphics on the...
How Did YESCO Get Into Billboard Financing?
How does a 100 year old sign company get into billboard financing?
In the spring of 1922, a tailor in Ogden, Utah found himself in need of a double-faced electric sign to advertise his business. He approached Thomas Young Sr., founder of Young Electric Sign Company (known as YESCO). Tom had been in business for...YESCO Installs New Sign at Tri-Cities Public Market
There are some new lights shining in downtown Kennewick and with them comes exciting changes for the Tri-Cities’ first indoor public market. An employee of Yesco custom signs worked earlier this week from a bucket truck welding and grinding on a new sign being installed for the Public Market at Columbia...
YESCO Installs Two Brand New 50-Foot Showgirls for City of Las Vegas
Click Here for video courtesy of City of Las Vegas YESCO and the city of Las Vegas announce the installation and official lighting of two brand-new, 50-foot-tall showgirls on the corner of Main Street and Las Vegas Boulevard. These new showgirl signs are double the height of the prior showgirl icons installed in...
YESCO Outdoor Expands in Eastern Idaho
We are thrilled to announce the acquisition of Performance Outdoor Advertising located in Eastern Idaho. The 12 digital billboard faces can be seen driving through the heart of Pocatello as well as Blackfoot, Idaho. We are grateful for the opportunity to be a larger part of the community in Pocatello and Blackfoot. Visit
What is Illuminarium?
Question: What is Illuminarium? Answer: Illuminarium is the latest addition to AREA 51, the vibrant center of arts and experiences in Las Vegas, Nevada. Illuminarium fully immerses visitors in exhilarating wonders, enriching cultural moments and so much more. Imagined by Rockwell Group and brought to life by YESCO, Illuminarium's facade is an...
YESCO Announces New Exhibit “Lighting Up Las Vegas: YESCO Marks a Glittering Century” to Move to East Las Vegas Library Beginning September 15
Click Here for Downloadable Photos YESCO announces its new exhibition, “Lighting Up Las Vegas: YESCO Marks a Glittering Century,” will move to the East Las Vegas Library. Currently on display at the Clark County Museum through Monday, August 29 and formerly at the Nevada Humanities Gallery in downtown Las Vegas, this exhibition will open...
Jeff Young Appointed President of Salt Lake City Rotary Club 24
Jeff Young Jeff Young, YESCO executive vice president, was recently appointed as the new president of the Salt Lake City Rotary Club 24. Prior to his designation as president, the-generation Rotarian has spent over 24 years contributing to the club. With an extensive family history of giving back to the community, Jeff's two...
Old Rendering Gets a Colorful New Look
In 2013, retired Las Vegas art director Harold Bradford completed a painting of the Silver Slipper sign mounted on one of our vintage trucks. The painting is based on a black and white photo taken in 1958 in front of the original YESCO Las Vegas building. Bradford is well-known for designing many of YESCO’s famous...
YESCO Designs, Fabricates, Install New Signage at Montego Bay Casino Resort
Click Here for Downloadable Photos YESCO announces the design, fabrication and installation of new signage at Montego Bay Casino & Resort in Wendover, Nevada. The iconic palm tree neon pylon sign was modernized by YESCO to lower power consumption and match the new Montego Bay branding with a 60-foot-tall architectural display. The colors and new...
Yaamava – Spring: A Time for Growth and Rebirth
"Yaamava" is a native Serrano word which means “Spring: A time for growth and rebirth.” Yaamava is the fresh new name for recently-rebranded San Manuel Casino in Highland, California. YESCO provided dynamic logos at three locations on the property. The heroic-sized “Y” characters are filled with high-resolution 12mm LEDs. A full range of animated effects is...
YESCO Installs Message Center at the Meredith International Center
The Meredith International Center is a seven-story, four million-square-foot campus located in the Inland Empire adjacent to Interstate 10 and the Ontario International Airport, The Center provides a wide range of services such as commercial retail, office space, residential and industrial uses. YESCO manufactured and installed the 105′ overall height three-sided freeway message center in conjunction...
Art of Travel: The Neon Lights of Las Vegas
How neon signs became Las Vegas’s defining art form and calling card is a transporting tale of transatlantic time travel.
Neon’s journey to the Mojave Desert originated in a London laboratory in 1898, when chemists Sir William Ramsay and Morris Travers drew six mysterious gases from thin air. The “noble” sextet, so termed...The CW Las Vegas Chloe Koast learns to bend neon
LAS VEGAS (KSNV) — Chloe Koast was up to the challenge to learn from the sign-making experts at YESCO! The company is responsible for building and maintaining some of Las Vegas's best and brightest signs. Chloe learned the ins-and-outs of neon bending and took a road trip to one famous landmark: the "Welcome to...
Thomas Young Jr, YESCO Board Chairman, Receives 2022 Summit Award From Salt Lake City Rotary Club
Pictured: Front Row, L to R: Dwan Young and Thomas Young Jr.,Back Row, L to R: Sons, Mike Young, Jeff Young, Paul Young Click Here for Downloadable Photos YESCO announces Thomas Young Jr., board chairman for YESCO, and his wife Dwan Young received the 2022 Summit Award from the Salt Lake City Rotary Club 24....
