New Signage at Weber State University
Hoberman Arch restored and installed near SLC Airport
The Hoberman Arch is a 72-foot-wide by 36-foot-high mechanical curtain installed for the Medals Plaza in downtown Salt Lake City for the 2002 Winter Games. The arch was designed by artist, architect and engineer Chuck Hoberman. The Hoberman Arch has been carefully restored by a team directed by artist Gordon Huether including Meta Design & Manufacturing...
How to Measure Your Return on Investment of Print and Digital Signage
Signs play a variety of roles in helping businesses attract customers, educate and clients, inform patients, and create lasting impressions. How important is signage? A survey by the International Sign Association (ISA) found that 91% of shoppers said signs influence their decision to make a purchase. However, as vital as signage may be, businesses face 2...
YESCO Donated Sign for Dapper Companies’ “The Great Las Vegas Coffee Shop Giveaway” Winner
PHOTO RECAP L to R: Jeff Young and Ed Stagner (YESCO); Mallory Gott and Aaron Lee (Winnie & Ethel’s) Click Here For Downloadable, High-Res Photos WHAT:On Tuesday, Nov. 7, YESCO joined the owners of Winnie & Ethel’s Downtown Diner as they received the keys from J. Dapper of Dapper Companies. As the winner of...
The iconic ‘Wendover Will’ is getting a facelift
WEST WENDOVER, Nevada — At 71 years old, Wendover Will needed a little facelift. "We don’t want to change him that much. I mean, he's iconic the way he is," said West Wendover Mayor Jasie Holm. "The paint, and he's 71 years old. Everything needs a little updating." The 68-foot tall statue, which used to greet gamblers...
5 Ways Commercial Signage Boosts Business Growth
Your commercial signage must deliver value to your customers with every interaction, and is an important investment in the future and growth of your business. Regardless of whether your doors have been open for years or you’re starting up a completely new business, it’s vital to have an understanding of the many ways you can...
Uncle Sharkii & YESCO = Win Win
Uncle Sharkii, a growing Poke Bar concept with locations in Hawaii, California, Texas, and Utah engaged YESCO account executive Tony Shreve to provide signage for its new location at Universal Studios CityWalk. In addition to YESCO’s design, fabrication and installation services, the customer was thrilled with our in-house finance option delivered by YESCO Financial Solutions. The customer...
YESCO Fabricates, Installs New Signage at Weber State University in Ogden, Utah
Click Here For Downloadable, High-Res Photos YESCO recently completed the fabrication and installation of four new pylon signs and 33 light pillars on the main campus of Weber State University in Ogden, Utah. The pylon signs bookend north and south entrances to campus along Harrison Boulevard. The light pillars line...
Meet Oscar Gonzalez, Journeyman Neon Bender
Watch the AT THE HEART OF VEGAS video of Oscar Gonzalez at visitlasvegas.com. Oscar is a neon journeyman at YESCO Las Vegas.
Top 9 Tips for Great Restaurant Signage
The best food. The finest service. The warmest atmosphere. None of it matters if people don’t know that you’re open for business. That’s why good signage matters to your restaurant. It sets the table for so much of your success. You want your restaurant signage to be eye-catching , customized and compelling enough to set you...
Your Comprehensive Guide to The Different Types of Signage
Signs are everywhere! It would be difficult to navigate our way around the world without them. Signs come in all shapes and sizes, can be made from practically any material and have unlimited uses. As a business owner, your commercial signage serves several functions which include spreading brand awareness, bringing customers through your doors or...
The Psychology of Color in Signage: How to Choose the Right Color for Your Sign
Humans have an intuitive association with colors derived from nature and cultural meaning. Color palettes can immediately send signals that trigger a reaction It is this connection and response that you want to create with the power of color branding.
Importance of Color in Sign Design
Merchants and marketers have long on alluring color schemes to...
Why a Salt Lake company owns the ‘Welcome to Fabulous Las Vegas’ sign
Young Electric Sign Company of Salt Lake City is the owner and caretaker of arguably the most famous ‘welcome to’ sign in the world
It is 8:45 on a weekday morning in Las Vegas and vehicles, including two tour buses that just released their passengers, have filled most of the parking spots. Up ahead, there’s...Digital Signage – Tips for Creating Content
Digital signage is a proven way to boost engagement and customer recall, which ultimately leads to sales. More businesses are installing digital displays than ever before. Here are some encouraging statistics: 47% of consumers remember seeing a specific ad or message. Recall increases to 55% with outdoor digital billboards. 90% of the information transmitted to the brain...
How to Drive Revenue with Retail Signage
There are three primary ways to use your retail signage to grow your business and increase revenue: 1) attracting customers and foot traffic with eye-catching designs or digital content, 2) guiding customers throughout your store to help them find products easily, and 3) sharing promotional content to inform and encourage customers to make a purchase. Retailers...
YESCO Retrofits Freeway Signage for Thanksgiving Point
Click Here For Downloadable, High-Res Photos YESCO recently completed a retrofit of Thanksgiving Point’s freeway display in Lehi, Utah. More than 75 feet tall and 46 feet wide, Thanksgiving Point’s freeway display has been updated with a new 19-foot-by-39-foot wide-screen, high-definition, 19-millimeter WatchFire XVS electronic message center. This technology was installed to increase the graphic...
How Some of The Most Memorable Custom Signs Were Made
Since the evolution of commercial electric lighting, some now iconic signs have been ordered and constructed that have shaped the cultural image of the unique American landscape. This month, we highlight some of the most famous signs in the US, such as the “HOLLYWOOD” sign , “Welcome to Las Vegas” sign, , and others that...
Lighting Retrofits – How to Reduce Your Business’s Energy Costs
When you’re considering signage upgrades or sign repairs for your business, did you know you can save a considerable amount of money and improve your energy efficiency by upgrading your business’s lighting, as well? While upgrading your lighting can present a major investment, “retrofitting” or “converting” your current lighting to LED can offset a considerable...
YESCO Announces Passing of Board Chairman Thomas Young Jr
Click Here For Downloadable, High-Res Photos Click Here for Video Tribute YESCO announces the passing of board chairman, Thomas Young Jr on June 30 , 2023. “It is with a heavy heart we announce the passing of my father and YESCO board chairman Thomas Young Jr.,” said Michael T. Young, executive chairman, YESCO. “My...
YESCO Fabricates, Installs New Delta Center Signage
Click Here For Downloadable, High-Res Photos YESCO recently completed the fabrication and installation of 10 new signs for Delta Center in Salt Lake City – home of the Utah Jazz NBA franchise and more than 320 days of sports and entertainment events each year. As part of the new partnership between the Jazz and Delta Air Lines,...
YESCO Installs Netflix Rooftop Display
When Netflix released its new logo, the new identification caused a sensation. Its vertical beams of light are meant to suggest “thumbnails” which represent the company’s house-made shows: “The spectrum of stories, languages, fans and creators that make Netflix beautiful.” Taking “beautiful” as our mandate, YESCO Los Angeles worked with Netflix to create an iconic, two-sided...
YESCO Designs, Fabricates, Installs Signage for the J Resort in Reno, Nevada
Click Here For Downloadable, High-Res Photos YESCO recently completed the design, fabrication and installation of new exterior signage for the J Resort in Reno, Nevada. The project included a large LED video band, LED video wall, border cabinets, lighting bands and the property's signature illuminated letter "J" icons. More than 93 feet long...
Five Ways Signage Supports Your Brand
For people driving on interstates and rural highways or walking on busy urban streets, your signage is your brand. Same goes for the indoor signs that your customers see as they move about your premises. People are making snap judgements about your business based entirely on the visual clues they pick up. About 80% of...
Your Guide to Billboard Marketing
A well-strategized billboard and OOH marketing strategy is a proven way make your brand larger than life, and produce a dramatic, memorable impact on your audience. Placing your OOH signage where you know it will be seen, and using data to understand and predict movement patterns of your customers, will help your brand be remembered. The...
Here’s where you can see ‘Old Las Vegas’ glow again
LAS VEGAS (KLAS) — In a modern world of blinding LED signs on casinos, hotels, and trucks, the city of Las Vegas has been working to celebrate the soft neon glow of days long gone in old Las Vegas. On Monday night the city of Las Vegas will officially light eight refurbished...
VEGAS MYTHS BUSTED: Howard Hughes Bought Silver Slipper Just to Dim its Sign
This is already our second Howard Hughes myth, and there are still a bunch left to bust. Supposedly, the world-famous aviator and movie tycoon began his famous buying spree of Las Vegas casino hotels — partially freeing the Strip from the shackles of mafia ownership and paving the way for the age of...
YESCO Fabricates, Installs Distinctive Signage for New DraftKings Las Vegas Headquarters
Click Here For Downloadable, High-Res Photos YESCO completed the fabrication and installation of more than 170 interior signs for the new DraftKings headquarters located in Southwest Las Vegas. Situated in the UnCommons mixed-use complex on the corner of the 215 Beltway and Durango Drive, the four-story building occupied by DraftKings encompasses 90,000 square feet...
BELIEVE In Reno
BELIEVE is a distinctive work of public sculpture installed in the City of Reno. The city is home to more than 170 pieces of public art, and the number is rising. BELIEVE was purchased from its creators, Jeff Schomberg and Laura Klimpton, who created the work in 2013 as a Burning Man installation. Measuring 4 feet thick by...
Napa Valley Neon Lights Up the Night
{Photo courtesy of Nick Otto, Napa Valley Register) When it comes to getting attention, nothing beats a classic neon sign. Glowing with striking brightness, neon signs have been used for advertising in Napa Valley for decades. Yet with the advent of new kinds of lighting technology and signage, today traditional "exposed" neon signs in...
How Might the Current Banking “Crisis” Affect the Billboard Industry?
By Tony Hull, President, YESCO Financial Solutions There were no bank failures in the United States in 2021 or 2022. The last time we went two years with no failures was 2005 and 2006. For those connected to the banking industry, it was pretty alarming to see the 2nd and 3rd largest bank failures in U.S....
Gina Stratford, VP of Sales & Marketing at YESCO Outdoor Media Named to Geopath Board of Directors
Geopath, the not-for-profit organization that provides the industry-standard metrics for out-of-home (OOH) advertising, announced the appointment of Gina Stratford to its Board of Directors at its annual meeting during the OAAA/Geopath OOH Media Conference on Monday, March 27, 2023. Throughout her tenure at YESCO, Gina has been actively involved in Geopath, having served...
Nathan Young Elected to OAAA Board of Directors
OAAA named five new members to its board of directors at the 2023 OAAA/Geopath OOH Media Conference held in Nashville, Tennessee. The full slate of the OAAA’s newly-elected board members is: Ari Buchalter, CEO, Place Exchange Bill Lodzinski, President & CEO, WV Outdoor Michael Provenzano, CEO & Co-Founder,Vistar Media Nathan Young, President, YESCO Outdoor Media Rod Rackley, President, OOH Division,...
YESCO Illuminates Historic Hillcrest Sign in Purple, Yellow, Green for Mardi Gras
Iconic Landmark Recently Refurbished with Color-Changing Flex Neon by YESCO Click Here For Downloadable, High-Res Photos On Tuesday, February 21, YESCO illuminated the historic Hillcrest sign in purple, yellow and green in celebration of the start of Mardi Gras. The iconic sign owned by the Hillcrest Business Improvement Association located in San Diego,...
YESCO Refurbishes Vintage Park Theater Marquee in Historic Walden, Colorado
Click Here For Downloadable, High-Res Photos YESCO announces the rehabilitation of the Park Theater's vintage marquee located in the historic town of Walden, Colorado. Now fully adorned in neon and resplendent in rich new colors, the Park Theater sign adorns Walden's Main Street, which is the site of highly visible improvements taking place throughout...
YESCO Announces the Retirement of Patrick O’Donnell, President, YESCO Outdoor Media, Names Nathan Young as Successor
L: Patrick O’Donnell, retiring president, YESCO Outdoor Media; R: Nathan Young, president, YESCO Outdoor Media YESCO announces the retirement of Patrick O’Donnell, president, YESCO Outdoor Media. A 40-year veteran of out-of-home advertising who earned top industry accolades during his tenure, O’Donnell will continue to serve as a consultant for YESCO throughout 2023. Nathan Young, a...
YESCO Honors Son of Employee Featured in “Undercover Boss”
YESCO is honoring the life of Riley Scott Byington, the son of YESCO Las Vegas’ paint foreman Eric Byington, on Wednesday, January 18. As a part of a commitment made to Eric by YESCO Executive Vice President Jeff Young on the CBS series “Undercover Boss,” which aired on January 15, 2016, it is the company’s great...
YESCO Conservation Fund at the Neon Museum Created to Maintain, Repair, Improve Signs
Click Here For Downloadable Photos YESCO announces the YESCO Conservation Fund, which was established to maintain, repair and improve signs in The Neon Museum’s collection. Encompassing $50,000 worth of repair, maintenance and improvement services per year for five years (for a total of $250,000), the fund will help preserve the history and legacy of...
First Of Eight Refurbished, Historic Neon Signs Has Been Installed On Las Vegas Boulevard
Installations Are Part Of The Las Vegas Boulevard Improvement Project
The first of eight refurbished and historic neon signs has been installed as part of the continuing Las Vegas Boulevard Improvement Project. The signs are owned by the city of Las Vegas, The Neon Museum and Young Electric Sign Company (YESCO), and will be installed...
YESCO Wins “Best of Show” for Las Vegas Gateway Arches at Annual World Sign Associates Conference
Click Here For Downloadable Photos YESCO was awarded with “Best of Show” for its notable Las Vegas Gateway Arches at this year’s annual World Sign Associates (WSA) conference in San Antonio, Texas. Named the “coolness” sign competition, members of the WSA vote for the top sign from a renowned collection of North America’s most prestigious...
What is the lifespan of an LED sign?
The lifespan of an LED sign depends on several factors, including the quality of the components, usage patterns, and environmental conditions. High-quality LED modules, efficient power supplies, and durable enclosures contribute to prolonged longevity. Regular maintenance, such as cleaning and inspecting for any wear or damage, is essential to extend the lifespan of an LED...
YESCO Designs, Fabricates, Installs New Rebranded Signage for Eight New Bally’s Casino Locations
Click Here for Downloadable Photos YESCO announces the design, fabrication and installation of new rebranded signage for eight new Bally’s casino locations across the United States. The monumental project included removing old signs displaying each property’s previous name and installing brand-new Bally’s signage. Updated locations include Lincoln Twin River, Rhode Island; Tiverton, Rhode Island; Shreveport, Louisiana;...
Which lease is right for you?
What’s factored into the payment?
Full Service Tax Lease
Monthly sign (advertising) rental Full maintenance, including cleaning, lamp replacement and maintenance of electrical or electronic components. Zero-deductible, full, all-risk insurance Property taxFinance Lease
Monthly sign rental with a guaranteed end-of-lease residual. Sign maintenance, including cleaning, lamp replacement and maintenance of electrical or electronic componentsThis Lease is Probably Better...
Full Service Tax Lease
Property Tax and Insurance
Property tax payments are included in lease payments and related tax reports are YESCO’s responsibility. Lease payments also include damage coverage, as well as liability coverage. Should the sign be damaged, it will be repaired or replaced at no additional cost to you. YESCO takes the risks of casualty loss or...
Finance Lease
Property Tax and Insurance
The responsibility for property taxes and insurance are with the lessee. Because of financing requirements, the lessee is responsible for any damage to the sign and is responsible to pay all property taxes.Guaranteed Residual Payment
At the conclusion of the lease term, the lessee is responsible for an “end-of-lease guaranteed residual”...
Project Financing
“Leasing signs has provided the means whereby hundreds of businesses could benefit from on premise advertising without crippling needed capital for their own business. Our sign leasing program has enabled countless businesses to succeed, grow and flourish.” — Thomas Young, Founder, YESCO
Advantages of Leasing On-Premise Advertising
Signs are an advertising medium that provides businesses with: Essential identification. Point of...
Print Signage
Welcome to YESCO’s Print Signage Solutions: Elevate Your Business Presence! At YESCO, we understand the importance of making a lasting impression. That’s why our Print Signage Solutions are designed to help business owners like you stand out in today’s competitive market. With our cutting-edge technology and unparalleled expertise, we deliver high-quality print signage that not only...
LED Signage
At YESCO, we’re revolutionizing signage brilliance with our state-of-the-art LED sign solutions crafted specifically for businesses like yours. Uncover the transformative power of light and its profound impact on your business success. Step into the future of signage technology with YESCO’s custom LED signs. Experience extended lifespan, energy efficiency, and unparalleled brightness that enriches your business...
Indoor Signs
YESCO helps you optimize your indoor signage to communicate clearly and confidently, inspire, promote, and entertain. From concept to the completion of your indoor sign project, our experience working on projects large and small means we can find the most cost-effective and unique solutions that set you apart and provide the answers your customers are...
Digital Billboards
In an era characterized by fleeting digital attention spans, achieving brand visibility requires a strategic approach that transcends mere presence. YESCO’s digital billboards are not merely screens but meticulously engineered tools for commanding attention. Crafted with precision, digital billboards are designed with dynamic displays that go beyond conventional advertising mediums, offering real-time updates to ensure...
Sign Development