Signs of Success®

YESCO Creative Director Mark Oatis Completes Notable Project at American Sign Museum’s Main Street Expansion

YESCO announces its distinguished creative director Mark Oatis recently participated in a significant project for the American Sign Museum's Main Street exhibit expansion. Together with his wife and creative partner, Rose, Oatis served on a team of artists tasked with making character signage to support the museum's collection. Located in Cincinnati, Ohio, the museum project holds...

YESCO Launches Updated, Enhanced Online Store Offering Customized Printed Signs, Decals, More

YESCO announces the launch of its updated and enhanced online store offering customized printed signs, decals and more available to customers throughout the United States and Canada. "For more than 100 years, YESCO has designed and manufactured some of the world's most notable and award-winning electric signs," said Jeff Young, executive vice president, YESCO. "With this...

Out of Home Advertising: Why Billboards Remain A Cornerstone of Campaign Success

Despite the proliferation of digital channels, billboards remain a vital component of successful marketing campaigns. They offer unique advantages in reaching and resonating with audiences, from their unparalleled visibility to their ability to create memorable brand impressions in high-traffic areas. Through insightful analysis and real-world examples, we uncover why billboards remain an indispensable tool for...

Clark County Officially Declares May 7 “YESCO Welcome Sign Day”

The Clark County Board of Commissioners officially declared Tuesday, May 7 as YESCOWelcome Sign Day in honor of the renowned, 104-year-old sign company and its significantcontributions in Southern Nevada. YESCO Las Vegas vice president Mitch Olorenshawreceived the proclamation from Commissioner Michael Naft on behalf of YESCO during aspecial ceremony. The proclamation recognizes YESCO's 65 years of...

Neon Signs Future Looks Bright: History of Neon Signs and Their LED Future

Today, we will explore the history of neon signs and their transition to LED technology. Let's start from the beginning.

A Radiant Past: The Genesis of Neon 

Neon was originally used for illuminated signs due to its distinctive properties that made it stand out in the advertising landscape. Its vibrant colors, particularly its bright red hue,...

Strategic Signage: The Science Behind Material Selection for Lasting Impact

As you've likely discovered, outdoor signage is more than just a visual statement; it's a strategic investment. In this blog post, we're diving into the nitty-gritty details of material selection that can significantly impact the longevity and overall cost-effectiveness of your signage.

1. Environmental Intelligence:

Understanding the environment in which your signs will be placed is...

YESCO Restores Exterior Signage at Historic Golden Steer Steakhouse Las Vegas

Click Here For Downloadable, High-Res Photos YESCO announces it has completely restored all five exterior building signs and added a new “cocktails” sign at the historic Golden Steer Steakhouse Las Vegas. As part of the project, the steakhouse’s main sign located above its entrance was removed and replaced with white polycarbonate and vinyl graphics. YESCO...