The Sands Hotel and Casino operated on the Las Vegas strip from 1952 to 1996.

Back then, casinos and resorts relied on eye-catching marquees to advertise their entertainers, shows, dinners, and other amenities. These classic signs were a staple of the golden era of entertainment, serving as glamorous beacons of light and lettering that beckoned audiences into the exciting world of showbiz. 

In this image, we see legends of the 1960s Rat Pack era—Dean Martin and likely his buddies Frank Sinatra and Sammy Davis Jr., along with other entertainers like Martin Denny, Dave Burton, and the Ernie Stewart Trio. The Sands was famous for hosting unforgettable performances with A-list headliners, bringing a “who’s who” of talent to the stage. This particular shot was likely taken in the early 1960s when the Sands was the heart of Vegas nightlife.

Marquees like this didn’t just promote shows; they captured the glitz, glamour, and spirit of Las Vegas itself. Today, they remain iconic symbols of an era when the Strip beamed with classic flair.

Did you know? YESCO was one of the first sign companies to manufacture its own customized neon tubing.

In the 1950s, our signs came alive with vibrant neon colors, illuminating the era of hula-hoops, bobby socks, and rock and roll. These pioneering efforts contributed to the vibrant visual culture of the mid-20th century, making neon signs iconic symbols of the era’s excitement and energy.

These innovations allowed us to offer unique and tailored solutions, creating distinctive and eye-catching signs that perfectly meet the specific needs and branding requirements of businesses today. The timeless charm and unmatched quality of our signs still sizzle and capture attention like no other.

Experience the legacy and expertise that have positioned YESCO as a trusted leader in the signage industry for decades. Contact us today to light up your business with industry-leading sign and lighting solutions!