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University Mall in Orem, Utah has been the crown jewel of the Woodbury Corporation portfolio since its opening in 1973.  Now over 40 years later, it has been redeveloped into University Place (UP). Spread over 30 blocks with improvements totaling $500, million the mixed-use development is now a fully integrated town center with upscale housing, Class A office space, children’s play area, park, and hotel components.

UP is located on one of the busiest intersections in Utah − the crossing of University Parkway and State Street.  The need to brand the modern buildings and convey messages to passers-by is critical to the success of the project.  YESCO teamed up with Woodbury Corporation to create a business sign and lighting package that adds excitement and tenant recognition to the property. “We couldn’t be more excited that Woodbury embraced YESCO’s cutting-edge technology and innovative design to brand their award-winning center,” said Jeff Young, YESCO’s chief marketing officer.

“Branding and signage are critical to redefining such an extensive transformation.  YESCO has been our partner in designing and constructing not only multiple new pylon signs, both static and with integrated digital advertising, but also a unique digital art screen office building wrap providing stunning visibility both day and night,” said O. Randall Woodbury, President, Woodbury Corporation. “We have worked with YESCO on many projects over many decades.  Both being multigenerational family businesses, we feel a kinship with YESCO and our common goals of doing business with integrity and delivering lasting value for our respective customers.”

Woodbury Corporation is a fourth-generation family-owned corporation and is one of the oldest and most respected full-service real estate development and management companies in the Intermountain West.