YESCO Brands University Place
Utah County’s Premier Mixed-Use Development
UP is located on one of the busiest intersections the crossing of University Parkway and State Street.
Salt Lake City, Utah−November 23, 2016−University Mall in Orem, Utah has been the crown jewel of the Woodbury Corporation portfolio since its opening in 1973. Now over 40 years later, it has been redeveloped into University Place (UP). Spread over 30 blocks with improvements totaling $500, million the mixed-use development is now a fully integrated town center with upscale housing, Class A office space, children’s play area, park and hotel components.
UP is located on one of the busiest intersections in Utah − the crossing of University Parkway and State Street. The need to brand the modern buildings and convey messages to passers-by is critical to the success of the project. YESCO teamed up Woodbury Corporation to create a sign and lighting package that adds excitement and tenant recognition at the property. “We couldn’t be more excited that Woodbury embraced YESCO’s cutting-edge technology and innovative design to brand their award-winning center,” said Jeff Young, YESCO’s chief marketing officer.
“Branding and signage are critical to redefining such an extensive transformation. YESCO has been our partner in designing and constructing not only multiple new pylon signs, both static and with integrated digital advertising, but also a unique digital art screen office building wrap providing stunning visibility both day and night,” said O. Randall Woodbury, President, Woodbury Corporation. “We have worked with YESCO on many projects over many decades. Both being multigenerational family businesses, we feel a kinship with YESCO and our common goals of doing business with integrity and delivering lasting value for our respective customers.”
Woodbury Corporation is a fourth-generation family owned corporation and is one of the oldest and most respected full-service real estate development and management companies in the Intermountain West.
About YESCO: In 1920 Thomas Young founded Young Electric Sign Company (YESCO) in Ogden, Utah. The company operates a full service custom sign manufacturing business offering creative design, engineering, leasing, financing, and maintenance agreements. YESCO owns and operates its own network digital of billboards, as well as 1,800 traditional billboard faces in the Western United States. YESCO operates a sign and lighting service franchise network throughout North America. For more information about YESCO click here.
