Believe - City of Reno

BELIEVE in a distinctive work of public sculpture installed in the City of Reno. The city is home to more than 170 pieces of public art, and the number is rising.

BELIEVE was purchased from its creators, Jeff Schomberg and Laura Klimpton, who created the work in 2013 as a Burning Man installation. Measuring 4 feet thick by 12 feet tall by 70 feet long, the sculpture is composed of welded steel letters with a rusty patina, each imprinted with hundreds of cutouts of birds.

City of Reno crews relocated the artwork from the ReTrac Plaza, near the Reno arch, to its new home in City Plaza.

When the call went out to animate the popular sculpture with color-changing illumination, YESCO rose to the occasion. Working with Principle RGB LED products, YESCO installed 67 custom-made, wet-rated enclosures which house the controllers, decoders, antennas, amplifiers and power supplies. “Believe” is animated with seven pre-programmed lighting shows. A designated IP address enables the customer to access the controls and change the letters remotely.

The popular sculpture is even more compelling with the incorporation of artistic lighting.