Designing effective signs involves several key principles that ensure clarity, visibility, and functionality. The principles of sign design include:
Simplicity
Keep your signs clean and balanced with graphics and images that complement concise, to-the-point messaging. Conveying your message with images and/or your logo, a tagline, and your website URL will let customers know who and where you’re located.
Legibility
It’s essential for customers to read your signs easily. Use simple, sans-serif fonts that are easy to read at a distance and at a size that can be read from your intended viewing distance. Messaging in signs should include text that contrasts with the background of your sign. Lighter backgrounds with text in a contrasting color work well for legibility.
Visibility
Position your sign so it is highly visible to your intended audience. Ensure your signs are well-lit. Illuminated signs are easy to see at night and in unfavorable weather conditions. For optimal visibility, make sure your signs are sized to fit the viewing distance and the location of your sign.
Consistency
Make sure all of your signs align with your branding to create a cohesive look and feel throughout your facility.
Durability
Choose materials for your sign that can withstand weather conditions and contain UV-resistant finishes. Schedule your signs for regular maintenance to keep them looking and working their best for a long time
Regulatory Compliance
Follow local regulations and standards for sign design and placement of traffic and parking signs.
Accessibility
Design signs that are ADA-compliant and accessible to all individuals, including those with disabilities. These signs might include Braille and high-contrast text for the visually impaired. Include multilingual signs in areas with diverse populations
By following these principles, sign designers can create effective and efficient signage that communicates messages clearly and helps navigation, safety, and branding. YESCO can help you with effective sign design, production, installation, and maintenance!