Billboards are still effective marketing tools in today’s digitally ruled marketing world. Their effectiveness depends on factors such as highly frequented locations, the audience demographics you’re trying to target, snappy text, simple creative design, and succinct messaging.
Some reasons billboards remain effective include:
- High visibility: Strategically placed along heavily traveled roadways and at intersections, billboards readily capture the attention of a large audience of motorists and pedestrians.
- Brand awareness: Continuously exposing your brand’s name, logo, and messaging allows people to get to know your company as they pass your large ads daily. Over time, the community feels like they know you, reinforcing brand recognition and familiarity.
- Targeted advertising: Although it’s not possible to actually target a specific audience, strategically, billboards can be placed in specific locations to target local or regional audiences, allowing advertisers to reach potential customers.
- Impactful design: Successful billboards are created with the utmost visual appeal to make the most memorable impression on as many viewers as possible in the shortest amount of time. This increases brand recall and response rates.
While traditional media may decline, billboards are still an effective marketing tool to establish and grow businesses in conjunction with online advertising strategies. Adding a call to action on your billboards that direct viewers to your website helps drive online traffic to your business. Digital billboards also help drive online sales, as digital displays increase brand recall exponentially more than static advertising. In the big picture, billboards are part of a comprehensive marketing strategy that complements digital marketing plans. Contact YESCO to see how billboards can work for your brand.