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Digital video walls have become captivating focal points, transforming static spaces into dynamic canvases. Let’s look at some of the latest trends in video walls and how they transform spaces and experiences in businesses and entertainment venues. Digital video walls are no longer just standalone installations; they’re seamlessly integrated into the environment of building facades, atriums, lobbies, etc., blurring physical and digital to create engaging, immersive brand experiences. According to recent reports, “the global LED video wall market is expected to reach unprecedented heights, with projections estimating a compound annual growth rate (CAGR) exceeding 11.8% over the forecast period of 2023 – 2030.”

Types of video walls

Due to advancements in LED and LCD technology, video walls can create seamless visions that totally captivate audiences. Digital video walls consist of multiple screens coordinated to create one cohesive image. Large electronic screens are often composed of a series of individual LCD or LED screens or panels. 

• LED video walls consist of many light-emitting diodes (LEDs), working with high brightness, vibrant colors, and dynamic images to produce super hi-resolution images. Direct-view LED displays feature an ultra-narrow frame around each panel, creating seamless viewing for audiences. Also, IPS (in-plane switching) panels are used for LED screens because IPS panels align crystals horizontally, helping to improve the color and viewing angles of digital video walls. 

• LCD video walls, or liquid crystal displays, consist of many individual tiles or panels in a grid pattern to create a continuous, smooth, super hi-resolution visual. With the ability to produce ultra-high definition images and clear, legible text for video walls, LCDs work well for outdoor or indoor signage. In contrast, LED walls pixelate, making text illegible from up close, but excel in large-scale projects, such as stadiums or outdoor signage.  

Factors driving digital video wall displays

The digital video wall market has seen exponential growth in the last few years, driven by a number of factors, such as display technology advancements, declining costs of components, and a growing demand for more immersive experiences and more dynamic visual communications in various industries. A trend toward large-scale events and live productions also fuels the video wall trend. As a marketing tool, video walls have made huge differences in sports arenas, event spaces, retail settings, airports, and other industries.  

Event Spaces

In stadiums and other large event venues, video walls are essential to keep audiences engaged. Video walls act as exciting and dynamic stage designs for concert venues, and a large number of concert venues rely on video walls to capture the action onstage from any seat in the house. Video walls can also communicate information about goals, causes, and benefits, promote food options at venues, and provide live feeds in real time. Event venues can also use video walls to communicate information, such as restroom locations and food areas, and promote upcoming events, which prompts audiences to purchase tickets for upcoming events. 

Sports complexes

Video wall displays can keep sports fans informed about the most current scores, provide team-related information, as well as deliver live feeds of games in real-time so that fans don’t miss a second of the action, even when waiting in line at food venues or making their way to facility restrooms. Retail businesses can use video walls to promote their product lines and launch new products, and local sports bars and restaurants can offer discounts or special deals for fans that provide ticket stubs after the current game. 

Retail

One of the first industries to use digital walls to display models wearing their products, retail stores can transform their exteriors into digital wall displays encompassing the lobby of their locations, creating an immersive experience as shoppers enter their stores. Smaller interactive screens can also help shoppers with their in-store purchasing decisions. Some retail stores use video walls on their outdoor surfaces to create an appealing aesthetic that businesses say draws more shoppers into their stores.  

Airports

With a lot of space to cover, airports use video walls to fortify their identities, entertain and educate passengers, and advertise retail products. Some video walls create a calm, relaxing atmosphere in airport waiting areas. At the same time, passengers riding on the “travelator,” aka moving walkway, are educated by video walls with hi-def visuals and text about the local area, which also creates an aesthetic appeal for these necessary areas in airports. Local businesses can grab the attention of visitors and residents as well, with a video wall showing a tour of a local restaurant, announcing food and drink specials and hours of operation, with QR codes that connect to the entire menu and/or time-sensitive coupons and promotions and online ordering.

Hotels

Digital video wall displays can create a contemporary and opulent feel for hotel lobbies while educating guests about the local area’s entertainment and dining options, the copious amenities hotels offer, and information that can streamline check-in and check-out. 

In addition to video wall displays, touchscreen kiosks in hotel lobbies add convenience to guests’ experiences by allowing them to check themselves in and out without needing to visit the front desk. One more foot up on the competition lies in incorporating full HD (high-def) screens with premier image quality into conference rooms for businesses to use for visual presentations that will increase sales and/or win new clients.

Museums

Museums use wall displays to create entire sections of shows, much like a theater setting, or to enhance exhibits with digital walls that establish the times and places artists came from. Interactive video walls allow visitors immersive experiences where they can feel what life was like in different times, setting the imagination in motion. As some museums are large, with plenty of gallery space to explore, interactive wayfinding kiosks help visitors navigate the exhibits they wish to visit.   

Virtual events

Digital video walls, used to create a stage for virtual events, provide an exciting backdrop for viewers of presentations, such as TED talks. Engaging your audience with aesthetic stage sets creates a professional environment that gives your virtual event the credibility that audiences respond to.  

Digital video walls offer engaging and immersive experiences that positively affect consumers, visitors, and audiences. Using digital video walls as an architectural extension of your brand appeals to consumers and keeps your business relevant, as you can easily update your digital video walls to promote products, educate visitors, and offer consumers exciting ways to experience your brand. YESCO’s digital video wall experts can help you with the design, configuration, and installation of your digital video walls. Contact YESCO to learn more about how our professional video wall services can grow your brand!