Production Requirements
Preparation of Artwork
All digital files should be supplied at 300 dpi minimum with a printout for production requirements. The preferred layout size is 3/8″ or 1/4″ scale. Screen and printer fonts should be included as well as all image files. Supply original transparencies or hi-resolution scans of images. (Low-resolution images are acceptable for placement only.) All images and art files provided should be saved in CMYK mode and in EPS or TIFF format with a color printout of the layout attached. In general, you need to take into account your target size and multiply by 300 (typical printing resolution). For example, if you want an 8″ x 10″ JPG image, your target pixel size will be 2400 x 3000.
Graphic File Format Standards
We accept the following graphic file formats for use in our design departments. Please contact outdoor@yesco.com with any questions.
All files and disks need to be pc formatted. See note 1
For logos and line/vector-based art, please provide files in one of the following formats:
.AI (Adobe illustrator vector graphics)
.CDR (Corel Draw image)
.DFX (AutoCad Drawing Interchange Format)
.EPS (Encapsulated Postscript) See note 2
.PLT (AutoCad HPGL Vector Graphic Plotter File)
For photographs, pictures or raster/bitmap based graphics:
.BMP (Windows/ OS/2 Bitmap Graphic)
.CPT (Corel Photo-Paint Image)
.EPS (Encapsulated Postscript) See note 2
.GIF (Graphic Interchange Format) See note 4
.JPG (JPEG/JFIF images) See note 3
.PSD (Adobe Photoshop Format)
.TIF (Tagged Image Format File)
Flexible Face Bulletins (Opaque PVC/Vinyl)
Bulletins are digitally printed on vinyl. Durable and long lasting, the flexible vinyl face provides uniform color rendition and art fidelity. The printing is done on a single sheet of vinyl-coated substrate and is installed by stretching the material over the panels on the outdoor advertising structure’s display face. Vinyls that are supplied to YESCO for installation must be received 10 days prior to the requested posting date.
Inks
Inks are weatherproof and waterproof and have UV protection.
Extensions
To increase the impact of bulletins and other-out-of home displays, extensions (cutouts that extend beyond the basic shape of the structure) are often used. Extensions or cut-outs may be added around the perimeter of the structure at a one-time charge per square foot, plus a once-a-month maintenance charge. Depending on local restrictions, extensions or cut-outs may add from 5′ to 5’6″ at the top, 2′ at the sides and 1′ at bottom of structures.