Signs of Success^®

Signage is important in the restaurant industry. Consistent, well-designed and perfectly placed signage can establish a lasting impression, making it easy for patrons to find, enjoy and remember the restaurant. In the competitive restaurant industry, effective signage can set a restaurant apart from its competitors. With exterior signage, restaurants can put their name big and proud on billboards, pylon signs, the sides of buildings and rooftops to attract the notice of drivers and invite them to stop in. These signs can be placed miles away from the restaurant and used to build anticipation as the customer draws closer or placed at exits of major thoroughfares to attract patrons. Visually appealing outdoor signs use bright colors, crisp and concise text and make use of LED lighting innovations or other sources of illumination to make them stand out any time of day. Inside the restaurant, the signage that diners encounter can help them make informed decisions when the fare is displayed on menu boards and allows them to place customized orders at digital kiosks. Interior restaurant signs can promote events and be used to create an atmosphere with unique signage that informs while also exhibiting the restaurant’s unique personality, as is often the case with wayfinding signage that helps diners find restrooms and exits.