What are the best types of signs to grow sales?
The best types of signs to grow sales depend on the business, its goals, and the specific needs of its target audience. Regardless of industry or type of business, a great deal of its success will depend on the quality, clarity, attractiveness, and where and how signs engage with the people they want to sell to.
Almost all businesses require some type of outdoor signage to help their customers find out about and locate their establishments. This signage could include billboards, pylon signs, monument signs and banners placed along roads or outside business entrances, and channel lettering or architectural signage mounted on buildings. These signs should be visible at a distance and use lighting to be effective any time of day. Outdoor digital signs add the ability to stay on brand and display and continually update special sales and promotions to keep messaging new and fresh. Studies have shown that shoppers have will enter a store for the first time based solely on the quality and relevancy of its sign. Indoor signs introduce a new level of customer engagement that can draw attention to specific products and discounts, educate and inform shoppers about features and benefits, and influence impulse purchases.
Most businesses deploy a mixture of traditional and digital signage throughout spaces to create immersive customer experiences. Innovations in interactive print and the use of QR codes and vanity URLs connect the two worlds of print and digital. Digital kiosks and menu boards provide interactive advertising elements into signage strategies and increase customer satisfaction. Indoor signage can also be where a business lets its personality show with signage like fun and unique floor or wall decals for interior wayfinding or entertaining video walls and stunning LED displays for product demos.