Billboard Features Benefits
Feature
Delivers a lower cost per thousand and a lower cost per rating point than any other local medium.
Benefit
Get more exposure for your money. Or spend fewer advertising dollars and maintain your current exposure.
Feature
Localizes your selling message to geographic or demographic targets.
Benefit
Saves money by minimizing the wasted exposures that reach your non-prospects.
Feature
Delivers your message in an uncluttered environment, in a large format (400-700 sq. ft.) with dynamic colors, and when applicable, using photographic representations.
Benefit
Selling message will be seen by the consumer and your company will stand out from competitors.
Feature
Delivers repeated exposures of your selling message to the consumer.
Benefit
Your ad dollars will have more impact because as they build the brand name of your company. Consumers will retain your business name and your selling message — giving you an edge over your competition.
Feature
Supplements and complements the strategic objectives of virtually any mixed-media campaign.
Benefit
With outdoor in your advertising mix, your marketing and media objectives will be achieved more effectively and efficiently.
Feature
Delivers your selling message 24 hours a day, day after day.
Benefit
No opportunities will be lost to sell to prospective customers.
Feature
Your selling message reaches today’s highly mobile consumers who drive more miles and spend more time on the road than ever before.
Benefit
An out-of-home selling message in your media mix will improve your campaign’s ability to reach all of your prospects effectively.
Feature
Delivers exposure opportunities of your selling message to a high percentage of your target audience.
Benefit
Your ad dollars create more opportunities for more prospects to buy your products or services.
Feature
Delivers a localized selling message to a specific geographical area.
Benefit
Your selling message has greater impact because it’s focused on prospects who are most likely to buy your products and services.
Feature
Delivers a timely message, targeted to active consumers who are prepared to buy and are often conveniently to the point of sale.
Benefit
Your selling message will increase consumer traffic and facilitate impulse buying of the featured products or services.
Feature
Creates consumer awareness of what you are offering quickly by achieving the majority of the campaign’s reach potential in the first week.
Benefit
You can then get more immediate returns on your advertising and inventory investments.
Feature
Delivers a mass audience, reaching all ethnic, income and demographic groups within the coverage area of a particular market.
Benefit
Your opportunities to sell your products or services to all your prospects is not limited as it is with other media.
Feature
Provides timely and effective implementation of your out-of-home campaign, as well as superior pre-sell and post-sale support and counsel.
Benefit
You will save administrative time and money while receiving maximum benefits from a professionally created and executed outdoor campaign.