Monthly Archives - January 2024

Why Location Matters? How Billboard Placement Influences Consumer Engagement

If you’re reading this, you’re probably wondering why billboard placement is so critical to the performance of your campaign or you might be trying to figure out how to engage the right type of client. If you’re not sure about how to choose a location or how to get customer engagement from your billboard advertisement...

YESCO Featured on Amazon Prime Documentary “Neon”

We invite you to visit "Neon" a documentary available on Amazon Prime Video that explores the history of neon as well as its influence on American culture. YESCO, along with several prominent YESCO-designed signs, are featured in the documentary. The company has strong roots in creativity, artistry, and innovation which continues to inspire the work...

Dwan Young Named World’s Oldest Female Water-Skier

Making waves: 92-year-old Utah woman named world's oldest female water-skier. Dwan Young started skiing when her family bought a cabin on Bear Lake in 1961.

A 92-year-old Utah woman has broken the world record for being the oldest known female water-skier. Dwan is a board member and matriarch of YESCO. Guinness World...

Visual Merchandising: Best Practices for Digital Sign Placement

Every retailer has become aware that the digital realm continues to intertwine seamlessly with the physical shopping experience, the strategic placement of digital signs has become a crucial aspect of visual merchandising. What some retailers are not aware of, is the degree to how much the workplace has been affected by these technologies or how...

Wendover Will, ‘Cousin’ of Vegas Vic, Gets Makeover

LAS VEGAS, Nev. (FOX5) - Much like last year when Vegas Vic, a pillar of Fremont Street for seven decades, needed a good repair, his look-alike in West Wendover just got a major facelift. Vic’s neon family is bigger than you might think. “His spouse Vegas Vicky is in Circa,” Jeff Young, Executive Vice President of YESCO...

YESCO Featured on German Television Show

YESCO was recently featured on German Television show "Galileo X-Plorer" hosted by Claire Oelkers. The show follows YESCO journeyman Michael Laudenslager as he gives Claire a behind-the-scenes look at what it takes to keep the lights on in Las Vegas.  The show featured Michael rappelling from the Harmon Retail Center LED digital screen to repair damaged LED...

YESCO Wins “Best Monument Sign,” “Designer’s Choice” For Derby District Gateway Sign By Colorado Sign Association

YESCO was awarded “Best Monument Sign” and “Designer’s Choice” for its Derby District Gateway sign atthis year’s annual Colorado Sign Association (CSA) sign design contest. Fabricated at YESCO’s Las Vegas facility, the Derby District Gateway sign is completely solar powered. With a complex light topper and colorful display, the distinctive sign welcomes visitors to the Derby...