BELIEVE is a distinctive work of public sculpture installed in the City of Reno. The city is home to more than 170 pieces of public art, and the number is rising. BELIEVE was purchased from its creators, Jeff Schomberg and Laura Klimpton, who created the work in 2013 as a Burning Man installation. Measuring 4 feet thick by...
{Photo courtesy of Nick Otto, Napa Valley Register) When it comes to getting attention, nothing beats a classic neon sign. Glowing with striking brightness, neon signs have been used for advertising in Napa Valley for decades. Yet with the advent of new kinds of lighting technology and signage, today traditional "exposed" neon signs in...
By Tony Hull, President, YESCO Financial Solutions There were no bank failures in the United States in 2021 or 2022. The last time we went two years with no failures was 2005 and 2006. For those connected to the banking industry, it was pretty alarming to see the 2nd and 3rd largest bank failures in U.S....
Geopath, the not-for-profit organization that provides the industry-standard metrics for out-of-home (OOH) advertising, announced the appointment of Gina Stratford to its Board of Directors at its annual meeting during the OAAA/Geopath OOH Media Conference on Monday, March 27, 2023. Throughout her tenure at YESCO, Gina has been actively involved in Geopath, having served...
OAAA named five new members to its board of directors at the 2023 OAAA/Geopath OOH Media Conference held in Nashville, Tennessee. The full slate of the OAAA’s newly-elected board members is: Ari Buchalter, CEO, Place Exchange Bill Lodzinski, President & CEO, WV Outdoor Michael Provenzano, CEO & Co-Founder,Vistar Media Nathan Young, President, YESCO Outdoor Media Rod Rackley, President, OOH Division,...
Iconic Landmark Recently Refurbished with Color-Changing Flex Neon by YESCO Click Here For Downloadable, High-Res Photos On Tuesday, February 21, YESCO illuminated the historic Hillcrest sign in purple, yellow and green in celebration of the start of Mardi Gras. The iconic sign owned by the Hillcrest Business Improvement Association located in San Diego,...
Click Here For Downloadable, High-Res Photos YESCO announces the rehabilitation of the Park Theater's vintage marquee located in the historic town of Walden, Colorado. Now fully adorned in neon and resplendent in rich new colors, the Park Theater sign adorns Walden's Main Street, which is the site of highly visible improvements taking place throughout...
L: Patrick O’Donnell, retiring president, YESCO Outdoor Media; R: Nathan Young, president, YESCO Outdoor Media YESCO announces the retirement of Patrick O’Donnell, president, YESCO Outdoor Media. A 40-year veteran of out-of-home advertising who earned top industry accolades during his tenure, O’Donnell will continue to serve as a consultant for YESCO throughout 2023. Nathan Young, a...
YESCO is honoring the life of Riley Scott Byington, the son of YESCO Las Vegas’ paint foreman Eric Byington, on Wednesday, January 18. As a part of a commitment made to Eric by YESCO Executive Vice President Jeff Young on the CBS series “Undercover Boss,” which aired on January 15, 2016, it is the company’s great...
