Yearly Archives - 2023

Elevating the Casino Experience: A Guide to Effective Digital Signage Usage

In the fast-paced and dynamic world of casinos, keeping patrons engaged and informed is key to enhancing their overall experience. Digital signage has emerged as a powerful tool to achieve this, providing a dynamic platform for disseminating real-time information on events, promotions, menus, and more. In this article we explore the diverse applications of digital...

Five  Reasons Why Retail Signage Is So Important

In the ever-evolving landscape of retail, where the customer experience reigns supreme, the pivotal role of retail signage cannot be overstated. These silent communicators serve as the visual manifestation of a brand's essence, influencing customers from the moment they step into an establishment. YESCO, a leader in the field, recognizes that retail signage is not...

YESCO Wins Gold in LED Sign Awards

2023 WATCHFIRE LED SIGN AWARDS – WINNERS ANNOUNCED

Watchfire Signs is proud to present the winners of the 2023 Watchfire LED Sign Awards, established to recognize Watchfire dealer partners who showcase the capabilities of on premise digital advertising in superior sign design. The award recognizes sign companies that have displayed excellence in effectiveness, design, and how...

New Signage at Weber State University

Fabricating and installing new signage at Weber State University

YESCO, the 103-year-old Salt Lake City, Utah-based company that’s known for creating, repairing, and maintaining internationally recognizable signs, recently completed the fabrication and installation of four new gateway pylon signs and thirty-three light pillars on the main campus of Weber State University in Ogden, Utah.  This particular...

Hoberman Arch restored and installed near SLC Airport

The Hoberman Arch is a 72-foot-wide by 36-foot-high mechanical curtain installed for the Medals Plaza in downtown Salt Lake City for the 2002 Winter Games. The arch was designed by artist, architect and engineer Chuck Hoberman.   The Hoberman Arch has been carefully restored by a team directed by artist Gordon Huether including Meta Design & Manufacturing...

How to Measure Your Return on Investment of Print and Digital Signage

Signs play a variety of roles in helping businesses attract customers, educate and clients, inform patients, and create lasting impressions. How important is signage? A survey by the International Sign Association (ISA) found that 91% of shoppers said signs influence their decision to make a purchase. However, as vital as signage may be, businesses face 2...

The iconic ‘Wendover Will’ is getting a facelift

WEST WENDOVER, Nevada — At 71 years old, Wendover Will needed a little facelift. "We don’t want to change him that much. I mean, he's iconic the way he is," said West Wendover Mayor Jasie Holm. "The paint, and he's 71 years old. Everything needs a little updating." The 68-foot tall statue, which used to greet gamblers...

5 Ways Commercial Signage Boosts Business Growth

Your commercial signage must deliver value to your customers with every interaction, and is an important investment in the future and growth of your business. Regardless of whether your doors have been open for years or you’re starting up a completely new business, it’s vital to have an understanding of the many ways you can...

Uncle Sharkii & YESCO = Win Win

Uncle Sharkii, a growing Poke Bar concept with locations in Hawaii, California, Texas, and Utah engaged YESCO account executive Tony Shreve to provide signage for its new location at Universal Studios CityWalk.  In addition to YESCO’s design, fabrication and installation services, the customer was thrilled with our in-house finance option delivered by YESCO Financial Solutions. The customer...