What is the best material for outdoor signs?
When choosing the best material for outdoor signage, there are a few options to consider. These options offer various benefits for your particular signage needs, such as:
What can digital signage do?
The possibilities of digital signage as marketing, communication, and educational tools appear to show few limitations. As a marketing tool, digital signage increases brand recognition. In fact, according to t-sciences.com, 90% of the information the human brain receives is visual. The human brain is able to process visual information 60,000 times faster than text. For this reason,...
What is digital signage?
Digital signage is making huge inroads into advertising, communications, and education. These signs are so integrated into the digital landscape of everyday life that consumers might not even think twice about digital signage, but exactly what is digital signage? Sometimes called electronic signage, digital signage refers to display technologies, such as LED walls, or video walls,...
What are three types of signage?
There are actually two ways to distinguish types of signage. One is by categorizing signs by the three purposes they serve, and a second classification is based on where a sign is placed. Signs tend to serve one of three purposes. Informational Signage gives people useful information that can help shoppers find promotional items, visitors navigate...
What are the best types of signs to grow sales?
The best types of signs to grow sales depend on the business, its goals, and the specific needs of its target audience. Regardless of industry or type of business, a great deal of its success will depend on the quality, clarity, attractiveness, and where and how signs engage with the people they want to sell...
What are the benefits of digital signage in retail?
Combining cutting-edge technology with strategic content delivery ensures that signage becomes a dynamic and integral part of the retail environment, contributing to a memorable and impactful shopping experience. If you are interested in this type of signage, make sure to ask a professional for guidance on what would be best for your business needs. This...
What Are Neon Signs Being Replaced With?
The outdoor signage industry has undergone a notable transformation in recent years, marked by a discernible shift from traditional neon signs to the widespread adoption of LED signage. This transition is largely propelled by the emergence of LED technology as a versatile and energy-efficient alternative to conventional neon signage. LED signs offer a multitude of...
How is digital signage used in casinos to improve guest experience?
Digital signage revolutionizes the guest experience in casinos by seamlessly integrating with the dynamic gaming environment. Leveraging eye-catching visuals and real-time updates, casinos use digital signage to inform guests about promotions, events, and personalized offerings based on their preferences. Interactive touch-screen displays engage visitors, enhancing entertainment and navigation. With real-time social media integration, casinos foster...
How does signage increase sales?
Signage plays a key role in helping a business attract customers and influence purchasing decisions once a person has arrived at a location. There are several ways to define advertising signage. Outdoor signs, such as billboards, monument signs, window signs, wallscapes, or even vehicle wraps, are generally used to spread brand awareness in local communities,...
How do you measure sign effectiveness?
While there has never been an argument that commercial signage is extremely important for businesses, measuring its effectiveness, until recently, has been difficult. To justify the cost of signage, businesses should focus on four goals: to determine reach to make sure the signage is being seen by the intended audience; to find whether the message...