Announces it has acquired select assets of Dakota Outdoor Advertising. The acquisition includes 111 static billboard structures comprising 250 faces and 19 transit locations with 93 faces across Montana, Wyoming and Nevada. Dakota was represented in the transaction by Jim Matalone of Mad Dog Outdoor Consulting. The billboard assets span the entire state of Montana, with...
With travelers coming from every corner of the world, resorts are more than just vacation destinations, they are melting pots of cultures, languages, and experiences. For properties that attract international travelers, the guest experience begins not at check-in, but the moment they set foot on the property. One often overlooked yet crucial aspect of shaping...
This Earth Day, shine a little brighter and a little greener with YESCO! We help businesses reduce their energy usage and environmental impact through LED retrofits that cut power consumption and last longer and scheduled maintenance that keeps signs efficient and waste-free. Whether you're retrofitting your existing signs or installing something new, YESCO can help you light...
Pictured here is Georges Claude, the “Father of Neon.” in the early 1900s with one of his neon experiments—technology that would light up cities worldwide. The first neon sign in the U.S. was installed in 1923 for a Packard car dealership in LA, and people literally stopped traffic just to stare at it. That glowing red...
LED walls have become a game-changer for digital signage. Their ability to deliver dynamic, high-impact visuals is reshaping how businesses, venues, and advertisers connect with people to deliver messaging in real-time. Whether you’re walking through a mall, watching a live event, or driving past a billboard, chances are you’ve already been wowed by one. In a...
As the days grow longer, now is the perfect time to refresh your business with energy-efficient lighting and vibrant outdoor sign upgrades. Brighter, more efficient lighting not only enhances visibility but also reduces energy costs, helping you shine day and night. Whether it’s upgrading to LED lighting, repairing worn-out signs, or giving your storefront a...
Amid the hustle and bustle of city life, digital signage competes with other screens and a sea of lights, towering billboards, and countless urban distractions. To grab the attention of busy passersby, your digital sign must do more than just glow—it needs to captivate and connect using a clever design. Key strategies include using contrast...
In 1920, Thomas Young Sr. started a small sign shop with a $300 loan from his father. Fast forward 105 years, and that vision has grown into a thriving business known for crafting industry-leading signs and delivering top-notch service. As we celebrate this milestone, we’re reminded that YESCO’s greatest asset isn’t just our iconic signs—it’s the...
Decades before LED and digital displays, Dublin’s skyline radiated with advertisements for hundreds of old-school Irish brands. Neon quickly became a key part of Ireland’s urban identity, bringing character to storefronts, theaters, and nightlife. Over the years, Dublin has seen neon signs fade, reappear, and even be fully restored—just like our YESCO team does today. Whether...
From Wednesday, Feb. 19 through Friday, Feb. 21, YESCO hosted a service convention at AT&T Stadium in Arlington, Texas, for more than 200 sign professionals from the United States and Canada. During the three-day convention, the 105-year-old company led educational seminars and networking events, providing employees with opportunities to stay up to date on the latest...
YESCO announces it has completed new interior fine pixel pitch displays for Talking Stick Resort in Scottsdale, Arizona. The project included installing 54 brilliant individual displays across the property, totaling 335 million pixels. A centerpiece of the installation is the showroom’s 15-by-32-foot 1.5mm display, engineered to be lowered and raised with a hoist system to accommodate...
YESCO announces it has completed the design, fabrication and installation of more than 1,200 interior and exterior signs for Chicken Ranch Casino Resort in Jamestown, California. This ambitious project featured a variety of signage solutions, including marquee signs, operational and wayfinding displays, venue identifiers and ADA-compliant code signage. Requiring more than 12,000 man-hours of labor over...
YESCO announces it has completed a series of exterior signage enhancements for the Hale Centre Theatre in Gilbert, Arizona. The updates include innovative displays and design features seamlessly blending the theatre's historic charm with modern technology. A highlight of the project was YESCO’s collaboration with the Hale Centre Theatre team to elevate...
In the fast-paced world of business, first impressions matter. Your signage is often the initial point of contact between your brand and potential customers. It serves as a silent yet powerful marketing tool, communicating your brand identity, promotions, and professionalism at a glance. Effective signs drive foot traffic, reinforce brand recognition, and influence purchasing decisions. Yet,...
Electronic displays have revolutionized traditional signage in the modern architecture and design landscape. These digital elements are no longer just functional; they are dynamic, interactive, and capable of transforming environments across various industries. From retail and hospitality to healthcare and transportation, electronic displays enhance aesthetics and communication, offering businesses unparalleled advantages.
When stepping into a large-scale property like a hotel or casino, guests expect a seamless, immersive experience. From the moment they arrive, every interaction with the space contributes to their overall impression. One of the most impactful yet often overlooked elements in shaping that experience is signage. Well-designed signage goes beyond aesthetics—it plays a crucial...
In today’s competitive marketplace, businesses are constantly searching for innovative ways to stand out. Multichannel marketing—the integration of various platforms and media to create a unified customer experience—has emerged as a powerful strategy for connecting with target audiences. While many companies focus heavily on digital marketing, social media, and email campaigns, one essential element often...
YESCO has successfully completed the retrofit of the Harmon Corner building's LED Wall, an iconic digital display at one of the busiest intersections on the Las Vegas Strip. The new LED Wall is part of a renovation of the Harmon Corner building and is undergoing a major building renovation that will include new retail suites...
YESCO announces it has successfully completed the top of building lighting installation at the Opus Apartment Tower located at 3545 Wilshire Boulevard in Los Angeles’ Korea Town. This project, which enhances the 22-story apartment tower within the iconic skyline, features color-changing LED lighting bringing dynamic, programmable visual displays to the building’s facade. The project included the...
Read article written in Las Vegas Weekly by Amber Sampson Oscar Gonzalez looks very com-fortable over an open flame. When we meet the neon bender of 30 years in his YESCO workshop, he seems wholly within his element. He rotates a piece of glass tubing between his fingers,...
At YESCO, we’re dedicated to delivering excellence at every stage—from order to installation. Thank you, Melissa, for trusting us with your lighting needs! Customer satisfaction is our top priority, and we're so grateful for the opportunity to bring visions to life! If you’re looking for reliable, high-quality lighting solutions, contact YESCO today and let us light...
(Photo courtesy of Ford Amphitheater) YESCO announces it has fabricated and installed signage for Ford Amphitheater in Colorado Springs, Colorado. The scope of work included the fabrication and installation of a 31-foot-long illuminated stage sign on an existing structure. The sign was built using halo illuminated reverse channel letters, ensuring high visibility and energy efficiency...
By Patrick Blennerhassett Las Vegas Review-Journal Read article at reviewjournal.com As the story goes, the iconic 40-foot Vegas Vic neon sign on Fremont Street was getting lonely, so it was only natural that he have a partner. Michael Green, UNLV professor and chair of the history department said Vickie, a...
YESCO announces the fabrication and installation of a colossal hockey puck for Smith Entertainment Group's Utah Hockey Club, prominently displayed on Delta Center's Main Plaza. Towering at 14 feet, 3 inches tall, 13 feet wide and nearly 2 feet deep, the larger-than-life puck now stands proudly next to the famed Utah Jazz “J Note” statue,...
YESCO announces it will restore the vintage Rio Grande sign for the Heber Valley Railroad. The sign, originally created by YESCO in the late 1950s, once proudly stood atop the Rio Grande Depot in Salt Lake City, Utah, before being replaced approximately five years ago. Now, YESCO is working to refurbish this historic piece, bringing...
YESCO announces it will begin the design, fabrication and installation of new signage, lighting and large-scale architectural steel structures on the Ocotillo Bridge in Gilbert, Arizona. Spanning over the future phases of Gilbert Regional Park, the project marks a significant addition to the visual landscape of the area, seamlessly blending functionality with the aesthetic appeal...
In today’s competitive landscape, signage is more than a decorative display – it’s a critical element of your marketing arsenal. When integrated thoughtfully into your overall marketing strategy, signage transcends simple communication. By captivating, engaging, and driving action, signage serves as a powerful bridge between your brand and your audience, creating memorable touchpoints that resonate...
YESCO began by removing the old LED strips and installing brand-new RGB (red, green, blue) LED strips on all four sides of the university's tower, displaying the glowing letter 'A' for Utah State's Aggies. A control box was also supplied and installed, allowing the display to feature the university's colors -- white and, of...
YESCO announces it has completely retrofitted the colossal scoreboard at New Mexico State University's Aggie Memorial Stadium with a new display made by Watchfire. The scoreboard renovation was finished on Saturday, July 27, just ahead of the first football game of the season against Missouri State University. The brand-new 31-foot-tall by 60-foot-wide brilliant LED display created...
YESCO announces it has completely retrofitted all neon lighting with LED illumination on the Brigham Gateway Arch sign in Brigham City, Utah. The original Arch was installed in September 1928 by YESCO. Work on the retrofitting project began on August 1, 2024 and took more than 202 man-hours of labor to complete. The...
YESCO announces it has completed new signage for the Chandler Airport Area Employment Corridor in Chandler, Arizona. This project marks another successful collaboration with the City of Chandler, following the award-winning monument design for the city's West Chandler Employment Corridor in 1021. The project, initiated in early 2022, was part of Chandler's ongoing placemaking and branding...
YESCO, a 104-year-old company founded by Thomas Young, continues to uphold its legacy of innovation and safety by adopting the Defender Safety H2 Type 2 Safety Helmet. Now led by the fourth generation of the Young family, YESCO remains a prominent force in its industry, and this recent move highlights their commitment to employee...
Embarking on a sign project is far more than just adding a decorative display to your storefront – it’s a strategic move to enhance your brand's visibility, elevate customer experience, and create a memorable impact that drives sustained growth. To achieve exceptional results, collaboration with the right sign partner is essential. At YESCO, we’re with you...
As businesses race to capture attention in an increasingly competitive landscape, exterior signage is emerging as a powerful tool for creating unforgettable customer experiences. No longer just about visibility, signage is evolving into a strategic asset that tells compelling stories, engages audiences, and solidifies brand identity. In this blog, we’ll dive into the top exterior...
Your store signage is far more than just a business name and logo, it's a welcoming invitation and a visual announcement that conveys the essence of your brand. In the fast-paced world of retail, standing out is everything. Well-crafted, strategically positioned signage doesn't merely attract attention – it captivates, drawing potential customers in and compelling...
YESCO announces its distinguished creative director Mark Oatis recently participated in a significant project for the American Sign Museum's Main Street exhibit expansion. Together with his wife and creative partner, Rose, Oatis served on a team of artists tasked with making character signage to support the museum's collection. Located in Cincinnati, Ohio, the museum project holds...
In the 1920s, a family driving down the highway may well have been greeted by a series of roadside promotions for Burma-Shave, a popular brand of shaving cream. Featuring sequential lines from a clever rhyme, these signs captivated travelers and became a cultural phenomenon. Advertisements have certainly come a long way since those early days....
YESCO announces the launch of its updated and enhanced online store offering customized printed signs, decals and more available to customers throughout the United States and Canada. "For more than 100 years, YESCO has designed and manufactured some of the world's most notable and award-winning electric signs," said Jeff Young, executive vice president, YESCO. "With this...
Taking a bold step on the road to sustainability, Colorado has unveiled House Bill 23-1161, an initiative to phase out fluorescent lights and embrace a greener future. This bill, part of Colorado's broader commitment to environmental protection and energy efficiency, reflects a growing recognition of the ecological and health impacts of fluorescent lighting. In recent years,...
YESCO retrofitted approximately 32,116 linear feet (6.08 miles) of neon lighting with RGB LED strips on the exterior of the hotel towers at Mandalay Bay Resort and Casino and Delano Las Vegas. To showcase the versatility and vibrant capabilities of the new LED system, both Mandalay Bay and Delano will feature a distinctive red, white and...
What does your sign say about your business? Besides letting consumers know where your business is located and what your business does, your exterior sign tells potential customers a lot about your business. The condition of your sign can mean a lot of different things to consumers. Exterior sign maintenance plays a critical role in shaping...
Excellent sign design is crucial to attracting customers to your business. From choosing suitable materials to optimizing readability and incorporating branding elements, we will cover the key factors contributing to effective signage design. Additionally, we will explore strategies for effectively communicating your vision to your sign company, to ensure alignment and clarity throughout the development...
Despite the proliferation of digital channels, billboards remain a vital component of successful marketing campaigns. They offer unique advantages in reaching and resonating with audiences, from their unparalleled visibility to their ability to create memorable brand impressions in high-traffic areas. Through insightful analysis and real-world examples, we uncover why billboards remain an indispensable tool for...
Digital video walls have become captivating focal points, transforming static spaces into dynamic canvases. Let’s look at some of the latest trends in video walls and how they transform spaces and experiences in businesses and entertainment venues. Digital video walls are no longer just standalone installations; they’re seamlessly integrated into the environment of building facades,...
Effective architectural signage can transform spaces, blending functionality with design to enhance navigation and aesthetic appeal. It is critical to find partners with enough experience and core competencies to offer turnkey design/ build services. Some core competencies to look out for in a partner include: Pre-construction Design Engineering Fabrication Logistics Implementation Commissioning and programming Service ...
LED displays have revolutionized the enhancement of outdoor spaces, bringing dynamic visuals and real-time information to different environments. From public spaces to event venues, rooftops, water towers, outdoor workspaces, and restaurants, LED signage can transform spaces, making them more interactive, informative, and engaging. Here are some innovative ways to utilize outdoor LED signage to enhance...
The Clark County Board of Commissioners officially declared Tuesday, May 7 as YESCOWelcome Sign Day in honor of the renowned, 104-year-old sign company and its significantcontributions in Southern Nevada. YESCO Las Vegas vice president Mitch Olorenshawreceived the proclamation from Commissioner Michael Naft on behalf of YESCO during aspecial ceremony. The proclamation recognizes YESCO's 65 years of...
